Diving into USA South Division III NCAA Hashtag Campaigns: Covenant College

Covenant College utlizes their hashtag campaign to help promote good Chrisitan leadership in the classroom and on the playing field.

Covenant College utlizes their hashtag campaign to help promote good Chrisitan leadership in the classroom and on the playing field.

Christian Castro, Contributing Writer

Covenant College’s social media recognizes athletics’ significant contributions to the institution’s mission and educational goals. The College supports the study of athletics in its academic curriculum. It encourages co-curricular athletic competition among its students to help them progress toward a maturing identity in Christ. By acquiring a biblical frame of reference for all aspects of creation and human endeavors and encouraging Christ-like service to edify its main constituencies and the larger culture.

The two hashtags that stand out on their social media pages are #WeAreTheScots and #TheCovenantAscent. The #WeAreTheScots is a dedicated hashtag to promote scores updates and promote student-athletes to have both integrity and sportsmanship. The #CovenantAscent is a spiritually nourishing and academically rigorous faith and learning journey that equips students with the skills and experiences to lead successful lives and careers. This hashtag also encourages the Covenant College sports department to seek study and represent the preeminence of Christ in college athletics.

Instagram is Covenant’s leading social media platform. It currently has around 7,400 followers and regularly keeps its followers up to date. Covenant also has a Facebook, Twitter page, and YouTube channel that followers can follow. Because the account name is the same across all platforms, Covenant parents and fans may easily follow @CovenantScots.