Easter baskets are fully customizable, allowing you to create a personalized collection of treats and goodies for every age. // Alexis Baumgardner
As Easter approaches, consumers are projected to spend over $22 billion on holiday-related purchases, with candy and toys remaining among the most sought-after items. This figure is a decrease from the record $24 billion spent in 2023. Easter baskets continue to be filled with a mix of traditional favorites and new products that cater to changing consumer preferences.
Chocolate eggs and marshmallow treats remain top sellers, with major brands releasing seasonal editions each year. Retailers report high demand for Reese’s Peanut Butter Eggs, Cadbury Creme Eggs and Peeps marshmallow chicks. Jellybeans, particularly from Jelly Belly, also remain a seasonal favorite. Companies continue to introduce new flavors, colors and packaging designs to entice shoppers seeking both nostalgia and novelty.
Beyond candy, Easter toys have become a key part of holiday spending. Many retailers offer exclusive Easter-themed toy collections, including stuffed bunnies, springtime character figurines and egg-shaped surprise toys. Brands such as LEGO, which created Easter themed sets, while Play-Doh offers holiday inspired play sets. Plush toys from Ty Beanie Babies and other brands remain popular choices for younger children.
Retailers have capitalized on Easter shopping trends by offering discounts and bundling seasonal products into themed gift sets. Many consumers are also turning to online shopping for convenience, with digital promotions and limited time offers driving sales.
With strong demand for candy and toys, Easter continues to be a major shopping holiday. Whether sticking with classic favorites or trying new products, consumers are ensuring that Easter celebrations remain festive and engaging for all ages.
