Throughout the month of October, the Roar Instagram account posted a series of polls to their Instagram story, having their followers vote on their favorite Halloween candy. The lineup included Reese’s Peanut Butter Cups, Hershey’s, Butterfinger, Starburst, M&M’s (peanut and original), Twix, Sour Patch Kids, Nerds, Haribo gummy bears, Skittles, KitKat, Twizzlers, Almond Joy, Laffy Taffy, and Tootsie Rolls. In the first round of the bracket, the chocolate candies took a favorable lead over the gummy or fruity varieties, with Laffy Taffy, Twizzlers, and Haribo winning their rounds.
The second round featured mostly chocolate candies, and of the fruity candies that won in the first round, only Laffy Taffy survived to fight another round. However, their winning run came to an end in the third round where it was beaten by KitKat. On the other side of the bracket, Reese’s has been dominating since the first round. They won each round by 30% or more, beating Butterfinger, Hershey’s, and M&M’s. After three rounds, the final was set: Reese’s versus KitKat…but which would prevail victorious as Piedmont’s favorite candy? After one final poll, Piedmont’s favorite Halloween candy was Reese’s Peanut Butter Cups, having beat KitKat by 38% in the final round of the bracket.