Club Spotlight: American Marketing Association

Contributing Writer

The American Marketing Association is a new student group on campus.

It is also a nationally-recognized professional organization that allows you to connect with chapters from all across the nation and participate in the events put on by local chapters.

The goal of AMA is to help students utilize their marketing skills in professional settings and provide events that help to foster the growth of marketing in the community. The club will attend a collegiate conference in Atlanta in early March that is made up of a networking cocktail hour and a career seminar and job fair the following day.

“I attended the career fair last year and actually received two internship offers. The information shared by the speakers was very helpful, and networking with the different schools and organizations allowed me to broaden my contacts,” said Katheryn Knarr, club president. 

AMA is also gearing up for a case study competition with Hershey. Chapters from all over the country will put together a marketing campaign for Hershey’s Take 5 candy bar and analyze their marketing strategies in order to make them a more effective brand in the marketplace. 

Anyone in any major is free to join the club, but there is a $30 membership fee.

AMA has a major event on Nov. 20 from 1 p.m. to 4 p.m. in the Brookside Dining Hall. It will cover topics on how to find a job after graduation as well as topics on graduate school. There will also be mock interviews and resume reviews. All students are welcome to attend.

If you are interested in joining the American Marketing Association, or would like more information about the upcoming event, please email
[email protected]